Skills You Will Learn
Team ManagementSales StrategyKPI AnalysisGoal SettingSales Leadership
What You Will Learn
- Use KPIs and data to manage performance without micromanaging
- Build a team culture where accountability and support go hand in hand
- Identify what each team member needs and coach them in the way they learn best
- Run performance reviews that are honest, fair, and constructive — not just box-ticking exercises
- Set clear, achievable targets and communicate expectations in a way teams actually understand
Course Curriculum
1. What Good Sales Leadership Looks Like
- Self-assessment: your current leadership style
- Common mistakes new and experienced managers make
- What high-performing teams have in common — and what they don’t
- The difference between managing tasks and leading people
2. Setting Targets That Work
- Aligning individual goals with business priorities
- Cascading company targets down to individuals
- Communicating targets clearly: what, why, and how
- How to set targets that stretch without breaking your team?
3. Running the Numbers — KPIs and Performance Tracking
- Weekly and monthly review rhythms that keep teams on track
- When data says one thing and the field says another
- Reading your dashboard and knowing when to act
- The metrics that actually matter: Target vs. Achievement, YoY growth, credit recovery, stock turnover
4. Coaching Your Team Day to Day
- Developing each person based on where they are, not where you think they should be
- Giving feedback that sticks — positive and corrective
- Joint field visits and how to make them useful
- The difference between coaching and telling
5. Handling Underperformance and Difficult Conversations
- When to invest more and when to move on
- Building a simple performance improvement approach
- Having the hard conversation without damaging the relationship
- Diagnosing why someone is underperforming: skill, will, or situation?
About This Course
Most sales teams are not underperforming because of bad people. They are underperforming because no one has given them a clear direction, the right tools, or honest feedback. This course is about what it actually takes to lead a sales team — not in theory, but in the daily reality of targets, customers, and pressure. This program gives managers a practical framework for setting up, running, and developing sales teams that deliver consistently.
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Why Choose This Course?
Career Growth
Prepare for sales leadership positions.
Practical Coaching
Learn real-world coaching methods.
Performance Management
Improve team productivity using KPIs.
Leadership Skills
Develop practical sales leadership techniques.
Frequently Asked Questions
Does the course include practical exercises?
Yes. Participants work through real-world leadership scenarios, coaching exercises, and performance management activities.
Will I learn how to manage underperforming employees?
Yes. The course includes practical techniques for handling underperformance and improving team productivity.
Who should enroll in this course?
Sales Managers, Team Leaders, Business Development Managers, Supervisors, Entrepreneurs, and professionals preparing for leadership roles.
Is this course suitable for new sales managers?
Yes. It is designed for both new and experienced sales managers.
